Hi, I'm Alex, a Customer & User Experience Designer working in the UAE and France

I design engaging omnichannel experiences and digital touchpoints for customer-facing brands. I help business and product teams deliver complex and demanding digital projects, whilst being mindful of business, technical, and end-user constraints.

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It all starts with a pencil

A pencil is the creative and analytic brain's best friend. The best projects start by asking the right questions and sketching and writing down ideas.

Over the years, through international and mutli-sectiorial projects, I have sharpened my design methodologies, using a mix of human-centered design and business consultancy techniques. I now design customer experiences for major digital transformation projects.

My previous clients include: Virgin Megastore, Moët Hennessy, MAF Carrefour, Winner's, Byblos Bank, Mashreq Bank, National Bank of Abu Dhabi, Temenos, Bupa, The Telegraph, Lyonnaise des Eaux, Thales

To discuss how I can help on your project:


Latest projects

Client Role Product(s)
BICIG Gabon Customer Experience Director Digital Banking
Byblos Bank Lebanon Customer Experience Director Omnichannel Banking
Temenos GCC Customer Experience Consultant Digital banking sales kit
BrandActiv Mauritius Customer Experience Consultant B2B Engagement plateform
Winner's Mauritius User Experience Director B2C ecommerce, Loyalty app
Carrefour UAE Head of User Experience B2C ecommerce, Grocery ecommerce, Mobile app, In-store tablets
Virgin Megastore UAE

Best omnichannel experience - Seamless 2017

Creative Director B2C omnichannel commerce, Loyalty app
Moët Hennessy France UX UI Designer Clienteling application
Mashreq Bank UAE

Digital Innovation of the GCC 2012

UX UI Designer In-branch applications suite