Strategic planning
When I joined bp pulse, I was tasked with organising the design delivery and determining the resources required to achieve this.
I analysed the ambitious product roadmaps, the business objectives, and grouped the various products by type of experience and touchpoint typology (web, touchscreen, mobile, portal, etc.). This allowed me to recruit designers with the appropriate experience, motivation and skillset.
Additionally, I mapped where the products fit into the customer journeys, educating stakeholders on the need to centralise the design function, adopt omnichannel best practices, highlighting cross-dependencies.
This approach facilitated the sharing of industry knowledge among product designers and justified the recruitment of researchers and service designers who focused on customer journeys rather than specific products.