Achievements & key learnings

Achievements

On time & on budget

5 months

The design phase itself, from customer interviews to HTML mockups, was carefully planned and achieved in just 5 months, each phase validated without major iteration.

I ensured the design delivery followed agile principles and secured actionable design deliverables for each sprint.

A sustainable investment

250,000 SKUs

On top of overcoming time pressure, I created sustainable UX patterns wich allowed Carrefour to expand their catalogue from 50,000 references at launch to 250,000 in 2020.

The foundations allowing multiple consignment checkout are still in use today, dealing with thousands of order a day.

Learnings

Value of User Research

Initially reluctant to conduct customer interviews and create personas due to concerns about project timelines, the client eventually acknowledged the value of this approach. By gaining deeper insights into user needs, we were able to make more informed decisions, avoid stakeholder conflicts, and ultimately stay within the project's timeframe.

Next case study:
Managing an Experience Design team

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