Deep dive: Prices and Promotions

One of Carrefour's distinctive features was its promotions. I conducted workshops with stakeholders, which included interviewing store staff, to lay out the foundations of the pricing and promotion components.

Designing core elements

pictures of in-store promotions — Analysing promotion typologies in store

From a Visual Design perspective, it was decided to keep the same codes as offline, and simplify them for the digital world:

Price in red, in fairly tall font size, to carry the notion of aggressive pricing
Yellow background for promotions to drag attention
Decimals and currency in smaller print (decimals were kept on same size in the end due to feature prioritisation)

document defining price display font and colour — Workshop - Validating price display

Building information architecture

From an Information Design perspective, I designed digital price tag guidelines allowing promotions pairing (e.g. Percentage discount + Seasonal campaign), and consistency across different display typologies.

document defining price display infromation architecture — Mapping consistent information architecture between Product List Page and Product Description Page

Visual design

Once all of the above was defined, it was failry straightforward to finalise the visual design. We used data as close as possible to the data feed to ensure the composition was good looking in real life.

Next: Consignment models